a. Introduction

Welcome to Ideal Concept Farms Limited (ICF) Privacy Policy. We are committed to protecting the privacy of those with whom we interact, and we recognize the need to respect and protect information that is collected or disclosed to us. Personal data means any information relating to an identified or identifiable natural person. This policy outlines how we collect personal data when you visit our website and informs you about your privacy rights.

b. Your data privacy rights

Please contact us at enquiries@idealconceptfarms.co.ke if you wish to exercise any of the rights below or if you have any queries related to your personal data. Subject to applicable laws/lawful purpose, you have the right to:

• i. Be informed about how your personal data will be utilized;
• ii. Access your personal data that we hold in ICF managed systems;
• iii. Receive your personal data in a structured, commonly used, and easily accessible format;
• iv. Request for corrections or updates to any personal data we hold in ICF systems about you;
• v. Request the deletion of your personal data held in ICF systems, to the extent permitted by applicable law;
• vi. Request ICF to suspend processing of your personal data, for example, where an update or correction is required;
• vii. Object to the processing of some or all of your personal data.

We may need to request specific information from you to ascertain your identity to establish your right to exercise the right requested or in the event that further information is required to process your request. Please note that we may refuse to comply with requests that we deem unfounded or lack legal basis.

c. Personal account information

The use of ICF websites or certain services may require registration or subscription. Should you choose to register or subscribe for any such services or related features, you agree to:

• i. Provide accurate and current information about yourself, and promptly update such information if there are any changes.
• ii. Solely take responsibility for keeping passwords and other linked account identifiers safe and secure.
• iii. Entirely take responsibility as the account owner for all activities that occur under this password and other linked account identifiers.
• iv. Promptly notify us in writing at enquiries@idealconceptfarms.co.ke or by phone call at +254 713 254646 of any unauthorized use of your password or account.

Please note that ICF shall not be responsible or liable, directly or indirectly, in any way for any loss or damage of any kind incurred as a result of, or in connection with, your failure to comply with this section.

d. Personal data collection and usage

We may collect, utilize, retain or process the following personal data:

• i. Identity Information: This may include your first name, maiden name, last name, title and username, organisation name or similar identifiers;
• ii. Contact Information: This may include your address, email address and telephone number, organisation contact details and your communication preferences;
• iii. Technical Data: This may include internet protocol (IP) address, browser type, browser version and other technical information that may be needed for service quality support and technical diagnosis by ICF internal technical support staff and authorized external support contractors;
• iv. Usage Data: This may include information about how you use our website, as well as our products and services where applicable.

We collect the above stated personal data through various means. In certain areas of ICF website, you can interact with authorized officials via email or make general enquiries through the Contact Us page or provide confidential information through the user account login portal. You may also interact with us through various platforms via links provided on the website.

We may also ask you to provide further information to enable us to provide the necessary assistance requested or required. While providing this information is optional, not doing so may hinder our ability to interact with you.

e. Handling your personal data

Ideal Concept Farms Limited (ICF) adheres to the following principles in its handling and use of your personal data:

• i. Respect for the right to privacy;
• ii. Ensuring lawful, fair and transparent data processing;
• iii. Using data legitimately, i.e. for the purpose it was collected;
• iv. Restricting data transfer outside Kenya, except where we have obtained consent or adequate data protection guarantee or safeguards are in place.

We commit to using your personal data strictly within the bounds of data protection and privacy laws, and solely for the purpose for which it was collected. We may also use your data for other purposes that align with the original intent. Should we need to use your data for an unrelated purpose, we will inform you and explain our legal basis for doing so.

We process your personal data only with your consent, or when necessary: to fulfill a contract to which you are a party, to comply with our legal obligations, to protect your interests or those of another natural person (public interest), for our legitimate interests (in the interests of our business) or those of a third party, and for record-keeping purposes.

When processing your data for legitimate interests, we will refrain from proceeding if the processing is unwarranted, would unjustifiably impact you or your personal data. Any further processing of personal data shall be in accordance with the purpose of collection. You have the right to withdraw your consent to processing of data. However, this will not affect the lawfulness of data previously processed based on consent prior to your withdrawal.

f. Sharing your personal information

We will only use your personal data for our internal business purposes, some of which are mentioned above. We do not sell any of your personal data to third parties. However, we may disclose your information to the following entities:

• i. Service providers: We use third party service providers to help us administer certain activities and services. We may share personal data about you with these providers, but only to the extent necessary for them to perform services on our behalf and strictly following our directives. We require all our Service Providers to uphold the security of your personal data and to handle it in compliance with the law. We do not permit third parties to use your personal information for their own or commercial purposes.


• ii. Other third parties: We may disclose your personal data to comply with applicable law or respond to valid legal process, to protect our customers (e.g. to prevent spam or attempts to defraud users of our services), to operate, protect and maintain the security of our services (e.g. to prevent or stop an attack on our systems or networks); or to protect the rights or property of Ideal Concept Farms Limited (ICF), including enforcing any terms or agreements that govern the use of our services. Please note that some of our external third parties are located outside Kenya, and in the event that any personal data transfer is necessary, we will seek your consent or ensure that there are adequate data protection safeguards in place.

g. Use of cookies

Ideal Concept Farms Limited (ICF) website may employ “cookies” to enhance your browsing experience. These are small text files stored on your web accessing device when you visit our website, allowing us to recognize you during subsequent visits and optimize your browsing experience. The type of information gathered is non-personal and includes details such as your device’s Internet Protocol (IP) address, the date and time of your visit, which pages you browsed, and whether the pages were successfully delivered.

Depending on your browser type, version or settings, it is possible to be prompted before it can accept cookies or prevent your browser from accepting any cookies at all. However, please note that disabling cookies may limit access to certain features of our website.

h. Our subscribers

If you do not want us to use or continue using your Personal Information to communicate with you, you may request that we not do so (“opt out”) by following the procedures described here:

• i. Opting Out at Signup: When you provide us with personal information, you will be given a choice as to whether to receive promotional information from us. If you wish to opt out, simply indicate your preference during signup.
• ii. Opting Out of Further Communications: To stop receiving promotional email or SMS messages, send an opt-out request to ICF at enquiries@idealconceptfarms.co.ke or +254 713 254646, respectively. Include the word “UNSUBSCRIBE” in your request subject to us. We will respond in a timely manner to your request.

Please note that even if you choose to opt out, we will retain your personal information for internal lawful purposes such as statistical analytics and legal compliance.

i. Securing your personal information

Ideal Concept Farms Limited (ICF) has put in place appropriate technical and organizational measures to safeguard the personal data we collect from loss, misuse, unauthorized access, disclosure, alteration or destruction.

Please note that although we take necessary precautions to protect your personal data and information, no website is completely secure and therefore we cannot guarantee absolute security of your personal data and information. In the unlikely event of a data breach, we will notify you and any applicable regulator where we are legally required to do so.

j. Non-compliance with this privacy policy

Ideal Concept Farms Limited (ICF) reserves the right to terminate any agreement with you for failure to comply with the provisions of this privacy policy. ICF will decline any application for information contrary to this privacy policy.

k. Changes to our privacy policy

Ideal Concept Farms Limited (ICF) reserves the right to amend or modify this privacy policy at any time. Any changes will become effective upon posting of the revised privacy policy. To ensure full disclosure and compliance, you can always access the most current version of our privacy policy using the Privacy Policy link on the footer section of ICF website. If unable to access the link or our website, please reach us at enquiries@idealconceptfarms.co.ke to receive a copy. This way, you will stay informed about how your data is being used or shared. Thank you for trusting us with your information!