Honesty
Who we are
Established on June 15, 2022, Ideal Concept Farms Limited (ICF) is a Kenyan-based agricultural enterprise with a primary focus on growing Hass avocados and macadamia nuts for the export market. Our commitment to sustainability is reflected in our diverse range of activities, which include beekeeping, meat goat breeding, the production and sale of high-quality fodder, agritourism, training, and the provision of farming advisory services.
Our journey began in June 2021 with the completion and adoption of a business plan recommending the establishment of our first avocado and macadamia orchard. As of May 2024, we are proud to manage four farms with approximately 1,400 thriving trees. We are currently working on an immediate expansion plan to significantly increase our orchards and complementary farming activities footprint.
At ICF, we are dedicated to creating a sustainable agribusiness portfolio that can withstand future challenges, including environmental, social, economic, and technological. To this end, we have implemented multiple measures, such as efficient water storage and irrigation systems, to address climate change challenges. In addition, we have established grassroots groups of Outgrowers and Partnerships to anchor our roots in the local community, as well as fully embracing the use of modern technology in decision-making and marketing.
ICF's ultimate goal is to make a positive social and economic impact on the communities we serve through our commitment to sustainable modern farming practices that foster economic prosperity and community empowerment.
Vision
To be the champion of the social and economic transformation of our people through sustainable agribusiness.
Mission
To utilize local resources sustainably and empower our people whilst maximising productivity and profit.
Core values
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Integrity
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Professionalism
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Teamwork
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Community & customer focused.
Directors
Obadiah K. Mbaya
Chairman/Operations director
As ICF Director/Chairman, Mr. Mbaya has extensive and varied career experience in Banking, Management, Leadership Development and Behaviour Change Strategies, Customer Service strategies, Credit Risk Management, Performance Management and Improvement, Communication and Motivational skills strategies and is a renowned Trainer/Facilitator both locally and overseas.
He is a 1976 Nairobi University Economics graduate and brings to ICF over 45 years of experience in Finance, Leadership, Performance Management, Customer Experience, Change Management, Communication and Motivation. Having worked with Barclays Bank of Kenya (now ABSA) for over 25 years and rising to a senior management position, Mr Mbaya’s expertise in Finance and Leadership has contributed to the high financial and operational standards witnessed at ICF since inception.
After early retirement in 2003, Mr. Mbaya established Capacity Building Institute Limited (CBI 360), a Human Resource Consultancy firm specialized in training since 2005. As the Managing Director/Principal Consultant, Mr Mbaya has facilitated many CBI 360 training programs, both locally and internationally.
Mr. Mbaya has also a lot of experience in the running of Boards having chaired the board of IDB Capital Ltd (State Corporation) from June 2003 to October 2012(nine years). The position was a Presidential appointment.
He is a Fellow of the Kenya Institute of Bankers (FKIB), a recognition earned through a distinguished career in banking and dynamic participation and contribution in the profession, financial practices and society.
With many years of experience, Mr. Mbaya is committed to ensuring that ICF achieves its vision of championing the social and economic transformation of our people through sustainable agribusiness.
Andrew Kithinji
Principal director
Andrew Kithinji, our Principal Director at Ideal Concept Farms Limited (ICF), brings over 20 years of experience in the Agricultural industry to the table. Specialising in commercial livestock and crop farming, Andrew’s expertise has been instrumental in shaping the success of ICF.
Andrew has a diverse educational background with qualifications from both local and international universities. His academic achievements include a diploma, bachelor’s, and master’s degrees which equips him with a broad range of skills and knowledge that he applies in his role at ICF.
In addition to his extensive industry experience, Andrew has also gained international experience in leadership and management, information technology, and business development. This global perspective allows him to bring innovative strategies and solutions to ICF, driving our growth and success.
Andrew is passionate about sustainability, agriculture, business development, smart technologies, leadership, and community empowerment. His commitment to these areas is evident in every aspect of his work at ICF, making him an asset to our team and a driving force behind our mission to create a sustainable and prosperous future.
Management
Ann Karimi Kimandi
Farms manager
Ann Karimi is the dedicated Farms Manager at Ideal Concept Farms Limited (ICF). She brings a unique blend of academic knowledge and practical experience to the role, making her an invaluable asset to the company.
Ann holds a degree in Statistics, providing her with a strong foundation in data analysis and quantitative reasoning. This academic background allows her to make informed decisions based on data trends and patterns, a skill that is increasingly important in the agribusiness sector.
In addition to her statistical expertise, Ann also has experience in accounting. This knowledge enables her to manage the farm’s finances effectively, ensuring positive and sustainable growth.
However, what sets Ann apart is her passion for farming. This passion drives her to constantly seek innovative farming methods and practices that increase efficiency, leading to greater productivity and sustainability at ICF.
In her role as the Farms Manager, Ann oversees all aspects of farm operations, from planning and coordinating activities to managing personnel and resources. Her strong leadership skills, combined with her deep understanding of agriculture and business management, have contributed significantly to the progressive success of ICF.
In conclusion, Ann Karimi exemplifies the Ideal Concept Farms Manager - knowledgeable, experienced, and passionate about agriculture. Her positive contributions to the company are a testament to her dedication and commitment to the agricultural industry.
Antony Munene
Livestock and Apiculture Department Team Leader
Antony Munene Mugendi serves as the Livestock and Apiculture Department Team Leader at Ideal Concept Farms Limited, where he oversees operations, develops strategies for growth, and ensures the integration of sustainable practices in both livestock and beekeeping.
From his early years, he developed a strong curiosity about science and the natural world, which led him to pursue a bachelor’s degree in physics at Chuka University. His academic foundation in physics sharpened his analytical thinking and problem-solving skills, which he has since applied to the agricultural sector with remarkable success.
Antony’s passion for sustainable farming and innovation guided him toward apiculture, where he has become a recognized practitioner and leader. He holds a Certificate in Apiculture from Lenana Beekeeping Training Institute, a qualification that complements his scientific background and deepens his expertise in modern beekeeping practices.
Primarily a beekeeper, Antony blends technical expertise with creativity and leadership to drive innovation in apiculture. His work extends beyond farm operations; he is also a consultant, offering guidance to farmers and communities on best practices in beekeeping and livestock management. Known for his ability to translate complex theoretical concepts into practical solutions, he empowers others to adopt modern farming techniques that improve productivity while preserving ecological balance.
Antony’s key strengths in communication, problem-solving, adaptability, teamwork and leadership have positioned him as a valuable voice in the agribusiness sector. He is passionate about advancing sustainable agriculture, fostering community development, and promoting apiculture as both an economic opportunity and an environmental necessity. Through training, mentorship, and knowledge sharing, he continues to inspire others to embrace innovative farming practices that contribute to food security, economic sustainability and rural empowerment.
